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19 COVID-19 Topics
March 31, 2020
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Big, global ideas are an important part of radio’s response to the CORONOVIRUS (COVID-19) pandemic but so are individual ideas you can use on the air today. Below are some ideas to help you get your thought-process going.
- Your Mayor with your local update
- Your Senator or Congressperson on what the stimulus bill means to us
- Governor on the state’s response
- Q & A with a doctor (take listener calls
- Teacher on how online school is going and what parents can do to hel
- Grocery spokesperson on keeping shelves stocked against panic buying
- Dentist on how to handle urgent needs
- Movie reviewer (Top 10 Netflix
- Best Buy/Geek Squad on setting up your home office
- Grilling expert…favorite recipes
- Most awesome, compassionate thing you’ve seen during the crisis
- DIY projects-Home Depot, Lowes spokesperson
- Car dealer…extending financial support to buyers, deferred payments, service department open
- Mental Health expert…tips on coping, watching too much television new
- Your vet on crisis pet care. Pet stores still ope
- 401K investment advisor on what to do no
- Calls from small business owners, giving them each a live 60-second commercia
- Your 6-year old on what they’re doin
- Your 90-year old grandmother on how she’s doin
Focus an hour or a day on an individual topic. Some will fizzle, others will rage on for hours. Stay with the “hits.” Recycle the best topics. Get local experts. Make listeners the stars by asking what they’re doing about each of these topics. Hustle. Work hard. Spend more time than ever on prep and lining up guests and brainstorming additional topics. Send out company-wide emails asking co-workers to help you brainstorm. Post on social media asking your followers for ideas on what they would like you to bring to the air on your show. Through others, get a view for needed content that is beyond your vision. Keep in mind, experts, officials and listeners want and need to be on your air.
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