Seven Habits Of A Highly Effective Radio Station

When wireless broadband finally brings The Infinite Dial to my car, the stations that get a button will be a lot different. I'll have a regular choice for obscure classic rock (suburban Phoenix's KCDX), my Country station will be KEEY (K102) Minneapolis, and my replacement for New York's Jack-FM will be one of the original ones from Canada (although I still have to decide between Vancouver and Calgary).

But my first button for Top 40 will be still be my local Top 40, WHTZ (Z100). Covering the radio business from New York -- a market that doesn't always have the best-in-category of any given genre -- has been frustrating over the years. But I've generally been happy with Z100 over the last decade. Z100 emerged as the market leader in New York's last diary Arbitron ratings yesterday. And they deserved to.

Here are some of the things that Z100 does right:

• Even in market No. 1, where they would certainly be entitled to be conservative, they find their own hit records. And while it doesn't happen as often as some industry folks might wish, they will occasionally play songs that are not on any other reporting Top 40 station.

• They pay a lot of attention to pop culture. Z100 is usually the first stop (and always among the first stops) for Radio Disney artists on their way to the mainstream, from Hilary Duff to Vanessa Hudgens to the Jonas Brothers to Miley Cyrus, whose "See You Again" is in rotation only at Z100 and XM-20.

• It makes good use of library material. During its late '90s success, Z100 was a Top 40 station that did several music tests a year. It reportedly has returned to library testing recently and has been filtering in a lot of unusual titles. And somehow it gets away with "Iris" by the Goo Goo Dolls and "Ayo Technology" by 50 Cent on the same radio station.

• In fact, Z100 uses both current and library testing the way most of us would like to see them used -- to intelligently take more shots on music, not fewer.

• They do a good job of associating themselves with new platforms (a lot of the on-air real-estate now is going to the station's social networking site, the Z-Zone).

• Z100 makes good use of benchmarking during the day. There are as many regular features between 5p and 9p (the hours when I tend to hear the station most) as most morning shows.

• They have made better use than most of Clear Channel's new presentational austerity without sounding sterilized by it. (It usually feels like some thought went into the cold segue between the first and second record of the hour, for instance.)