A Streaming Basics Checklist

_____ Make sure the stream sounds good!
- decent audio quality (equal to FM)
- well produced
- no dead air
- DO NOT repeat the same PSA over and over and over again

_____ Monitor your stream feed to ensure it does not go off the ai.r

_____ Remember: Your stream lags behind your terrestrial signal and will impact call-ins and contests.

_____ Aggressively promote online listening as you would your terrestrial signal.

_____Make your stream open access (don't limit the stream to a proprietary player).

_____ Streaming listeners, already computer-friendly, are strong database prospects -- don't miss out on that opportunity.

_____ Use your stream to leverage your other online initiatives.